T&L Tactical is owned and operated by Tim & Laurie Fettig. We are a husband and wife team that discovered our love for shooting after purchasing our first handgun together. Several NRA classes later, our passion grew and so did our collection of firearms.
T&L Tactical was envisioned one day in 2013 while standing in an aisle of a large chain store. Fueled by the lack of available ammo and the continual frustration of being a female shopper in a male dominated market, I flippantly said to Tim "Why don't we open a gun shop." Tim didn't have much to say that day but little did he know that this would soon come to fruition.
Over the next few weeks I started really thinking about my past gun shopping experiences. I came to the conclusion that I never had a positive buying experience. Out of all the firearms I have purchased, I have never been treated well. Often times I left the shops frustrated and angry over their lack of customer focus. Guns are a male dominated market thus most of the salespeople are men. The average gun shop owner or salesmen gives little attention to their female clientele or their unique needs. They simply were indifferent to the changing market place. Women all over the country are finding joy in shooting. They are actively taking concealed carry classes, becoming more informed and purchasing firearms for themselves. I want women to experience something I never could. The JOY of going shopping for a firearm without all the negativity and awkwardness that comes along with it. I want them to leave the store excited and eager to shoot their new gun. This revelation is what led us to start T&L Tactical.
Several months later, our shop is open and ready to fill a unique need. While we are relatively new to the firearms business, we bring two decades of successful retail business to the table. We hope that this attention to detail and customer focus is felt the second you walk through the door. We may be starting out small but with your help we can grow into bigger and better things. Tim has a 2-5 year plan. Just ask him and I am sure he would be happy to share where he hopes this new adventure will take us.
Update 4/2016 If it has been a while since you have been in...we expanded. While we are still a "small" shop, we have amped up our inventory to bring you more options. We are happy to special order items for you and offer free 4 month layaway. We have also added two team members. We were able to convince our daughter, Rachel to help us out shortly after opening. Tim and I were getting to the shop 2-3 hours early and staying 2-3 hours after closing just trying to keep up with orders. Luckily for us, she came on full-time in May of 2014. She has been a valuable asset and manages the shop when Tim and I can't be there. Tanner also is a new face in the gun shop as of October 2015. He has been a longtime employee at another one of our businesses and his love for shooting seemed to be the perfect transition when we needed to add another staff member. While he isn't as well seasoned as the rest of us, his knowledge and enjoyment for shooting has been well received in the shop. He even stuck around after we had him well trained and then threw him a curve ball by purchasing a new point of sale program. This new system was a bit challenging at the start so I thank you for your patience. This new system will help us streamline the ordering process, track inventory levels and keeps our electronic bound book. All of this so we can focus on YOU, our customer. That is where we want the focus to remain.
Update 9/2017 4 years into our 5 year plan we are making the range happen! Just broke ground on a 10 lane indoor rifle/pistol range 5 minutes south of our current location. Hoping to have the gun shop moved over to the new bigger location sometime in March with the range opening April 2018!
Happy Shooting!
Laurie & Tim Fettig
T&L Tactical was envisioned one day in 2013 while standing in an aisle of a large chain store. Fueled by the lack of available ammo and the continual frustration of being a female shopper in a male dominated market, I flippantly said to Tim "Why don't we open a gun shop." Tim didn't have much to say that day but little did he know that this would soon come to fruition.
Over the next few weeks I started really thinking about my past gun shopping experiences. I came to the conclusion that I never had a positive buying experience. Out of all the firearms I have purchased, I have never been treated well. Often times I left the shops frustrated and angry over their lack of customer focus. Guns are a male dominated market thus most of the salespeople are men. The average gun shop owner or salesmen gives little attention to their female clientele or their unique needs. They simply were indifferent to the changing market place. Women all over the country are finding joy in shooting. They are actively taking concealed carry classes, becoming more informed and purchasing firearms for themselves. I want women to experience something I never could. The JOY of going shopping for a firearm without all the negativity and awkwardness that comes along with it. I want them to leave the store excited and eager to shoot their new gun. This revelation is what led us to start T&L Tactical.
Several months later, our shop is open and ready to fill a unique need. While we are relatively new to the firearms business, we bring two decades of successful retail business to the table. We hope that this attention to detail and customer focus is felt the second you walk through the door. We may be starting out small but with your help we can grow into bigger and better things. Tim has a 2-5 year plan. Just ask him and I am sure he would be happy to share where he hopes this new adventure will take us.
Update 4/2016 If it has been a while since you have been in...we expanded. While we are still a "small" shop, we have amped up our inventory to bring you more options. We are happy to special order items for you and offer free 4 month layaway. We have also added two team members. We were able to convince our daughter, Rachel to help us out shortly after opening. Tim and I were getting to the shop 2-3 hours early and staying 2-3 hours after closing just trying to keep up with orders. Luckily for us, she came on full-time in May of 2014. She has been a valuable asset and manages the shop when Tim and I can't be there. Tanner also is a new face in the gun shop as of October 2015. He has been a longtime employee at another one of our businesses and his love for shooting seemed to be the perfect transition when we needed to add another staff member. While he isn't as well seasoned as the rest of us, his knowledge and enjoyment for shooting has been well received in the shop. He even stuck around after we had him well trained and then threw him a curve ball by purchasing a new point of sale program. This new system was a bit challenging at the start so I thank you for your patience. This new system will help us streamline the ordering process, track inventory levels and keeps our electronic bound book. All of this so we can focus on YOU, our customer. That is where we want the focus to remain.
Update 9/2017 4 years into our 5 year plan we are making the range happen! Just broke ground on a 10 lane indoor rifle/pistol range 5 minutes south of our current location. Hoping to have the gun shop moved over to the new bigger location sometime in March with the range opening April 2018!
Happy Shooting!
Laurie & Tim Fettig